When it comes to achieving extraordinary results, 115 Tartan Way in Fairfield stands as a testament to Judy Sin’s unparalleled expertise and dedication. Designed by renowned San Francisco architect John Klopf, this boutique custom home sold for an unprecedented $750 per square foot—more than double the local average of $350–$400/SF.
Here’s how Judy transformed this unique property into Fairfield’s most talked-about success story.
The Challenges of Selling 115 Tartan Way Fairfield
Selling 115 Tartan Way presented a unique set of challenges that required innovative solutions and meticulous strategy. From the start, key hurdles were carefully identified:
Small Size and Limited Layout: A Unique Challenge
At just 1,366 square feet with only two bedrooms, 115 Tartan Way faced a distinct challenge in Green Valley Highlands, a neighborhood known for its sprawling 3,000–4,000 square foot mansions. Competing against these much larger properties meant the home’s size and layout could deter a broader pool of buyers.
Unprecedented Price Point: A Valuation Challenge
With a list price of $1M ($732/sf), 115 Tartan Way set a record for the Fairfield market. However, the lack of comparable sales to support this valuation raised concerns about appraisal gaps and buyer hesitation. Demonstrating the home’s unique features and intrinsic value became critical to justifying its price.
Tough Timing: Navigating a Slow Market
The sale was set for Q4, a traditionally slow season in real estate. Adding to the challenge were fluctuating and historically high interest rates, which reduced buyer activity and made creating urgency even more difficult.
Strategy #1 - Staging and Presentation
For 115 Tartan Way, creating an unforgettable first impression began with showcasing the rare 1-acre flat lot—a standout feature in the neighborhood. The first step was a complete yard transformation: clearing leaves, trimming trees, and highlighting the stunning manzanita trees that gave the property its unique character. This effort not only emphasized the lot’s size and usability but also ensured it met fire compliance standards, an increasingly important factor for today’s buyers.
Inside, the transformation focused on staging that enhanced the home’s architectural features and provided clarity on its layout. Furniture placement was designed to highlight the home’s high ceilings, add visual interest to photos, and complement—rather than overpower—the minimalist design.
To capture the full impact of these changes, Judy collaborated with an experienced architectural photographer renowned for capturing striking angles and storytelling through images. The result? A series of captivating photos that looked like they came straight from the pages of Architectural Digest, ensuring 115 Tartan Way stood out in a competitive market.
Tip #2 - Digital Marketing: Targeting the Right Buyers
Selling a boutique custom home required a carefully crafted marketing strategy that leveraged digital tools and personalized outreach.
Location-Based Digital Campaigns
To maximize visibility for 115 Tartan Way, a custom digital marketing campaign was launched in addition to traditional third-party listing feeds. This location-based strategy targeted high-income buyers near Green Valley Golf Course, Napa, and nearby affluent areas. Ads generated over 132,000 views and hundreds of clicks to the dedicated property website.
Data-Driven Insights
Metrics from platforms like Compass.com, Redfin, and Zillow provided baseline insights, while the digital campaign delivered an additional 132,000 targeted views. Weekly updates kept the seller informed and guided decisions, including setting an optimal offer date.
Custom Website and Video
A dedicated property website, www.115tartan.com, showcased 115 Tartan Way in its best light. Featuring professional photos, detailed descriptions, and a captivating video tour, the site created a compelling narrative for the home.
Tip #3 - A Hands-On Approach: Personal Involvement at Every Step
Judy Sin’s personal involvement was instrumental in the success of 115 Tartan Way.
Hosting Open Houses and Managing Showings
Over two weekends, Judy personally hosted four open houses, welcoming more than 100 visitors. Her philosophy is simple: “Nobody knows the house better than I do.” Beyond open houses, Judy closely monitored private showing requests and disclosure downloads, staying informed about buyer interest and feedback.
Attending the Appraisal
Judy personally attended the appraisal appointment to advocate for the home’s value. By providing insights into pricing, highlighting comparable sales, and emphasizing the property’s architectural significance, she ensured the appraiser fully recognized the home’s worth. Judy also shared details about the multiple offers received and the overwhelming buyer interest, showcasing the market’s recognition of the home’s unique appeal.
Tip #4 - Strategic Timing: Capturing Momentum with Data Insights
By closely monitoring key metrics—like digital campaign performance, private showings, and disclosure downloads—Judy set an offer date designed to capture momentum and encourage competition. Multiple offers were critical in identifying the most motivated and qualified buyer, ensuring the property achieved its maximum value.
The Results: A Record-Breaking Triumph
115 Tartan Way redefined what’s possible in Fairfield’s real estate market, selling in just 14 days at an extraordinary $750 per square foot. This wasn’t merely a transaction—it was a testament to the power of strategy, execution, and unparalleled dedication.
A Seller's Words Speak Volumes
"There are many realtors to choose from. After hours of mind-numbing research, good luck intervened on my behalf, and I chose Judy Sin."
"Judy’s marketing plan attracted much more attention to my listing than I had anticipated. She culled-out the tire-kickers and identified several buyers who were sincerely interested and qualified financially, and negotiated effectively. After I accepted one buyer's offer, Judy stayed on top of the details, making certain that everything was completed in a timely manner and nothing got by us. The sale closed on schedule, and all parties were happy with the transaction."
"I’ve bought and sold several properties in different states, and while all of the realtors that I’ve dealt with have been competent and professional, Judy Sin was the best of the best."
Your Home’s Success Story Awaits
Judy Sin’s expertise lies in crafting tailored strategies that make every property shine. Combining innovative marketing, hands-on dedication, and exceptional communication, Judy ensures a seamless and successful process. Ready to maximize your home’s potential? Reach out to Judy today and take the first step toward your own success story.
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